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Commonwealth Angles to Retrieve Silverado Business
Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources...
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Campbell Ewald Is New Lowe Hub in U.S.
Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following the...
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Volkswagen Seat Win Is a Big Deal for Lowe and Huge
With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael...
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Lowe Name Returns to New York
Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing...
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Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads
Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were...
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Ad for VW's Seat Pits a Powerful Engine Against Toy Monkeys
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a guy...
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Naomi Troni Takes Global CMO Role at Lowe
Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York. And her hire represents...
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Ad of the Day: Turkish Airlines Lands One of the Year's Loveliest Commercials
Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi. But the brand shows its versatility with this gorgeous new...
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IPG Kills Rogue Unit Dedicated to Cadillac
Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill...
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Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous,...
Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving...
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Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group
Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency...
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How It Feels to Close Your Agency When It's Just Not Working
When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side. After years of managing...
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BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings
With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose...
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These Print Ads Illustrate Clean Water in the Most Brilliantly...
The Pureit water purifier works so well that it can turn grimy canal water—or a murky rural stream—totally clear. At least, that's what Unilever's latest print campaign seems to say. In this soft,...
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Are Buick and GMC's Creative Accounts in Review?
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick...
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